Social Networking and the Volunteer 3Rs: Recruitment, Retention and Recognition;
Using social networking tools to boost volunteer recruitment & utilization
- This program is a segment of “Celebrate Pro Bono: Hope & Help in Hard Times”, a local instantiation of the ABA’s nationwide celebration of pro bono.
- This is a co0peratively developed program; all ideas are welcome so jump in!
Development Team
(Organizations mentioned for identification only; no endorsement implied)
Speaking in person
- Kathleen Martin – Attorney, CASA
- Blaine Millet -Owner, Social Media for Executives
- Randy Winn – Volunteer recruiter, AACF
Via Video
- Brian Haberly – President, Washington State Paralegal Association
- Joanna Plichta-Boisen – Puget Sound Pro Bono Coordinator Group
- Paula Pile – Marriage Counselor, recently interviewed on CNN about Facebook compulsion
Development
- Debbie Aubrey – Washington State Paralegals Association
Event Design
- Event Goal: each participant takes away practical tips for improving 3Rs via social media
- Case Studies: each tip is presented within a case study
- Concrete cases show not only how a particular tool works and (as importantly) that it works
- Each case study publicizes the presenter’s organization
- Active use of social media within the presentation
- This further concretizes the example
- This broadens our universe of participants, both speakers and recipient
- What shall we use? YouTube, Twitter, Facebook … and of course, this page itself
Program Outline
Introduction (0:00 – 0:02)
- Wakeup Call: Case Study: ProBonoBar Blog/Twitter (0:00 – 0:02)
http://prototypebar.blogspot.com/ - Social Media Opportunites: Blaine (0:02 – 0:20)
Opportunity: Recruit & Use Volunteers More Effectively and At Less Cost
- Case Study: WSPA Pro Bono Program (20:00 – 40:00)
(LinkedIn); Brian Haberly (via video, incidentally showing use of YouTube); - Case Study: Attorneys Assisting Citizen-Soldiers & Families (40:00 – 55:00)
(Listserves, WordPress/Blog, YouTube); Randy Winn
Risk/Ethics: (55:00 – 75:00)
- Internet Addiction
Paula Pile (via video) - Inadvertent Disclosure of Information
Case Study: Washington CASA
( http://www.washingtonstatecasa.org/ http://twitter.com/WaCASA ); Kathleen Martin
All join in and tell horror stories!
The End (75:00 – 75:00)
- Evaluation facilities
- Signups for CASA, etc.
<ul>
<li>Debbie Aubrey – Washington State Paralegals Association</li>
</ul>
<li>Debbie Aubrey – Washington State Paralegals Association</li>
</ul>